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When you are looking to buy advertising for your blog you are looking for the advertisement that will get you the most bang for your buck. Most likely the best way to do this would be 2 things. The most general type of advertising for a website would be to buy a link on the side bar of some site under "our Friends" or "Sponsors" or even "Buddy Sites".

First things first, never buy a perm link (permanent link). They are usually just rips. Try to get a monthly link where you can pay for it all in just one month. That way you can keep up with the site that your link is placed in.

If you can try to get as much as info about the website as possible from the person looking to sell the link. If he can provide you with some stats on the site then that would help start you off.

Now, the next thing we will do is look at the exact place where he will place the link. You have to make sure that your link is getting placed in an area where it will be seen. It doesn't have to be in the middle of the page, but it shouldn't be at the very bottom either. You also might want to check out how many links he is actually planning to sell. That way you are not buying a link that will be placed next to 100 other links.

Later, you can start doing some research on the site. Start by looking over the sites content, it should be unique and well done. Then, you should start checking how it's doing in search engines. Check how many pages it has indexed and how many backlinks it has. Type this in the two search engines that really matter, Google and Yahoo.

* Site: http://sitegoeshere
* Link: http://sitegoeshere

The Site one is for checking how many pages were indexed by the engine & Link is for how many pages have linked to the page. If the site has not been indexed on the search engine then don't bother with them because they are most likely very new.

When you are looking at the links try checking out the site that's linking to it. See if anything positive or negative is written about it. Then apply that to it.

It might seem a bit of over kill but believe me when I say it is worth the time. Buying advertising from just anywhere is not the best idea.

Karn Patel is a graduate who has over 6 years with managing and maintaining websites. His recent creation is a website to help any, and all webmasters. Webtacs dot net

Okay so you are a small business person and you now have your own blog. Of course, now you have also noticed that your major competition, a big corporation, also has a communication blog. You worry because it is slick, trendy and obviously professionally done. Thus, you are wondering how can you compete with that? Well, the Internet levels the playing field in this case. How so you ask?

Well, it is the customer who chooses which content they wish to read on the Internet, the consumer is king, they know it and no corporation or anyone else for that matter is going to tell them what to read, how to think or what to say in the information age. Indeed, power to the people is a very good statement right about now in the blogosphere.

Guess what? You have a serious advantage on your blog, because your business is local and you can cater to the local area, whereas your corporate communication blog competitor cannot! You can write posts about your small business and how you interface with the community locally; you can discuss nonprofit groups, schools, parks and all things local.

Folks are concerned about the things that affect themselves and their families personally. So, capitalize on this fact. Make a list of potential things that you hear your customers talking about and ask them for advice on what to post on your blog. Many of your customers will have opinions on such things. You see, you can compete against the Big Boys Blogs without any problem, so don't let their communication blogs psyche you out.

"Lance Winslow" - Online Blog Content Service. If you have innovative thoughts and unique perspectives, come think with Lance; http://www.WorldThinkTank.net/.